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The spot at 8032 West 3rd Street has gone through a shuffle of boutiques, from fashion-forward Filly to a Rhino Records holiday pop-up shop, and now, opening any day, Envi, an environmentally-minded boutique, aiming to be eco without screaming it from the rooftop. Owner Rachel Hurn-Maloney, who wanted initially to work for the NRDC (National Resources Defense Council), doesn't want her shop to be part of a fad, but, rather, to be a boutique that will attract customers regardless of its eco-status.
In a space meant to feel "like a closet," appointed with flea market finds, she carries printed Lalesso dresses and bikinis from Kenya, LA-based Evidence of Evolution dresses, Loomstate denim, Beau Soleil canvas bags and dresses, and Lily McNeal organic cardigans. Gifty items include handmade recycled glass vases from Mexico and an eclectic mix of books. Incoming are men's apparel, lingerie and jewelry. One percent of all purchases will go to environmental orgs, which will be printed at the bottom of each receipt. In transforming the space, which she's made much more intimate than its former occupants, she notes that she didn't buy a bunch of eco-furniture because it's so expensive: "But everything's reused," she told Racked, "even the mannequins I got on Craigslist." Prices range from $75 for a Katharine Hamnett tee to a $210 snap Beau Soleil dress. The site, enviboutique.com, is in the works.
· Storecasting: Envi Boutiqe Opening Soon [Racked]
· Storecasting: Envi Boutique Signage Goes Up [Racked]