Acoustic Kiddie Set, Rodan vs Griffith Carries First Kids Brand

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Sunday afternoon, West 3rd Street boutique Rodan vs Griffith celebrated the inauguration of its first kids line, Punkster Acoustic, with taco truck, DJ and $10-$20 haircuts from Taboo salon stylists. RvsG is the only location to house the full Punkster Acoustic collection, designed by Melissa Carpenter, who'd been designing for adults for mass market for 15 years. Carpenter told Racked she switched to kids clothing because she saw a gap in the market: "I couldn't find amazing baby clothes at a reasonable price point, and it's just fun." As such, Punkster, which is for boys and girls (many pieces being unisex), ranges mostly from $20-$50, with some outerwear reaching $80 come fall. In playful prints and quality cotton, the line taps into the hipsters-having-kids market, each collection having a thematic city—spring '08 is Boston and Brooklyn, and completely adorable. A unisex western shirt and little printed dresses with a homegrown feel were particular stand-outs. The launch is part of Rodan vs Griffith strategic incorporation of other labels, on top of its men's and women's in-house Rodan vs Griffith's label. Now, you'll also find lines such as Quail and Lorun in-store.
· Rodan vs Griffith [rodanvsgriffith.com]