Launches & Releases: CoSTUME NATIONAL Blogs, TommyTV, Alvin Valley Etails

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Photo via Costume National Blog

1) Yes, everyone's blogging, but not necessarily in a particularly interesting, useful or inventive way. CoSTUME NATIONAL is hitting the mark on all three accounts with its recently-launched blog. The Fashion Police are particularly taken with the site: "this is one of the most impressive designs we've seen, with each entry showing a snapshop of the CoSTUME NATIONAL diary, which allows readers to follow Ennio Capasa and his team around the world. There's also street style photos and an opportunity to join the CoSTUME NATIONAL community... As well as giving an insight into the workings of a fashion studio...the CoSTUME NATIONAL blog also gives you access to information such as the dates and times of the label's next casting calls..." Our only complaint is having to navigate left-to-right, which just isn't blog-intuitive. [The Fashion Police]

2) Tommy Hilfiger may just be on his way to being a music/media mogul with the launch of TommyTV, a joint effort with Sony BMG, which went live today. Per Fashion Week Daily, "The online music television concept is an evolution of the Hilfiger Sessions music series, with featured hosts like Wyclef Jean and Kelly Rowland hosting shows in Madrid, Berlin and Amsterdam. Recordings of the sessions will be available on TommyTV...complete with artist interviews, photos, and backstage footage. The e-channel will also hold Hilfiger auditions, which will enable new music talent and artists to be discovered." [FWD]

3) Master of the flattering pant, Alvin Valley is launching ecommerce on his site this week. From WWD, "For each item, the site offers descriptions of its inspiration, where to wear it, which body type it flatters and a sense of whether it’s running big or small... The site...also features 'Valley Vibes,' a section in which the designer recommends 'places I think are hot' such as restaurants and resorts." Sounds well-tailored, just like those pants. [WWD, subscription req]