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Fashion-y streetwear boutique De La Barracuda just scored a better space at 7769 Melrose Avenue. The scene at their re-location party two weeks ago was slightly more hectic than their bash this weekend to promote the new spring/summer '08 K.Z.O. installation. But don’t think their PR is slacking; the smaller spectacle was intentional. Staff told Racked that they wanted the event to be less about the party and more about the label. Two rolling racks of men’s shirts, hoodies and shorts (all about $130) and a display table of graphic tees and denim ($48-$148) were kept company by designer Joel Knoernschild, who launched his first collection exclusively at Barracuda last August. He told racked “You're not going to find basic pieces. Every item has a designer touch, like the engineered sleeves” he pointed out. The creative details to basic menswear pieces is what makes the label so versatile. "I think it's what makes my line work in a store like this or a store like Fred Segal."
As Racked reported last week, the K.Z.O. build-out at Fred Segal in Santa Monica was getting props from customers shopping the Warhol Factory x Levi’s X Damien Hirst collection. Hopefully we'll see more and more of K.Z.O. popping up around the city.
· Warhol Factory x Levi's x Damien Hirst Pop-Up Shop Opens [Racked]