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U.S. Ain't Buying It, Posh!

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Victoria Beckham's dVb denim range is not selling in the U.S. According to Catwalk Queen: "The Spice Girl's denim range has been axed by stores Fred Segal and Kitson because of poor sales and the lack of promotional work. The outlets have cited Beckham's reluctance to promote her brand as the main reason behind their decision to drop her range." No surprise media hungry Kitson owner Fraser Ross would not be cool with Beckham's lack of presence in his store: "We asked her PR people so many times for her to appear but she didn't. Celebrity lines are no different from an album or music tour. They have to be promoted to sell." Doesn't she know all she has to do is stand there while Ross calls on the paparazzi? [Catwalk Queen]

Fred Segal

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