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Launches & Releases: Martin + Osa Debuts Ecommerce

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The more mature spawn of American Eagle Outfitters, Martin + Osa—dubbed as "refined casual clothing"—has just launched its ecommerce site, so you don't have to deal with that Century City parking lot when you need a pair of flat-front chinos or a cardigan. Though the apparel isn't exactly exciting, the site is mesmerizing for about 60 seconds. Go to "shop by outfit" and watch the male or female models do a little catalog dance. [Racked Inbox]
· Martin + Osa [martinandosa.com]