Fresh & (Not So) Easy

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The Knife dissects Fresh & Easy's recent blog post, and smells doom. From The Knife: "British-based sorta-supermarket/Trader Joe's wannabe Fresh & Easy is halting its deathmarch into the U.S. to 'smooth out any wrinkles. And by 'wrinkles,' they mean, 'no one's going to our stores' and 'smooth out,' they mean, 'and we're baffled as to why.' BECAUSE NO ONE LIKES SHOPPING IN A GROCERY STORE THAT SMELLS LIKE THE INSIDE OF A STYROFOAM COOLER. You're welcome." Caps meant to cut like a knife. [The Knife]