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Storecasting: Fruit Love on Melrose

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Storecasting tracks retail developments across the city. See something in your neighborhood? Snap a pic and send it our way.

Melrose Avenue: We pulled back the plastic curtain at to-be-opened Fruit Love on Melrose Avenue, a few blocks west of La Brea to reveal a robin's egg blue skylit space with cupboards installed in the back. There's also a front patio-like area with wood-beamed walls. No info yet as to what type of boutique this will be, but it looks like it will be well-appointed. [RackedWire]