clock menu more-arrow no yes mobile

Filed under:

"Delebrity" Sells

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

In a 2,300-word article in WWD today, the fashion trade publication coined the term "delebrity," referring to the onslaught of celebrity-cum-designers. The bottom line is celebrity sells: "At their peak, these apparel lines can generate revenues in the hundreds of millions, while a hot celebrity fragrance can generate sales of another $50 million or more in its first year in store." [WWD]