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Sellebrity: Fergie for M.A.C, Luke Wilson for Puma

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Left image via M.A.C; right image via WWD

1) Fergie: No surprise that over-exposed Fergie would get glam-tastic as M.A.C Cosmetics' new spokesperson for its limited-edition Viva Glam VI line. The email blast touts the pop queen and ex-crack user as "a radical spirit," which is one way of putting it. It continues, "Fergie burst onto the pop culture scene as female lead in the Black Eyed Peas. She joins Eve and Dita Von Teese in speaking out on behalf of Glam VI." Not sure the way in which she'll be "speaking out." As opposed to what? Non-glossy lips? For a super-licious remix of her solo song "Glamorous," go to the M.A.C site. [M.A.C]

2) Luke Wilson: Puma's doing double duty on the endorsement front with its Limited Edition Golf Collection, enlisting Luke Wilson and pro golfer Johan Edfors for ad campaigns and input into the expanding line. WWD reports, "The line's confident colors and hint of flash is attributable to Wilson and Edfors themselves, who provided creative input throughout the collection's development." This includes "Cheeky abstract prints in pistachio green and jet black line structured cotton blazers with contrast pocket detailing, and are paired with fitted polos in sumptuous silk jersey." The collection will only be in 20-25 retailers, so not many will be able to channel Wilson's guy-next-door quirkiness onto the golf course. [WWD, subscription req]

M.A.C.

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