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Heatherette kicked of its line for M.A.C Thursday night at the cosmetics label's Robertson Boulevard boutique, divulging the over-the-top designing duo's mass market endeavors. Designer Richie Rich, told Fashion Week Daily they'd like to take their club kid appeal to JC Penney or Kohl's: ""We want anyone to be able to buy it and feel like they're part of our lifestyle." Middle America, a glitter explosion is approaching. [FWD]