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Storecasting: Max & Co. Hitting Melrose Heights

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Melrose Heights: In addition to its Beverly Center and Costa Mesa locales, Max & Co.— the less pricey, little sister to luxury brand Max Mara—has plywood up on Melrose Avenue, just west of La Cienega, becoming neighbors with Marc by Marc Jacobs and recently-opened Nanette Lepore. [RackedWire]