clock menu more-arrow no yes

Filed under:

Now Open: Max Mara Beverly Hills

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

Photo via WWD

After a year of construction, the 4,900-square-foot Max Mara boutique (as compared to its former 3,000-square-foot shop two blocks away) on Rodeo Drive opened November 28. WWD reports, along with shoes, handbags and jewelry, the shop carries the Max Mara and Sportmax lines: "Signature coats retail in the $2,000 range, with many dresses priced from $700 to $1,600 and shoes from $400 to $600."

The store has two levels, 50-foot ceilings and is appointed with "polished travertine floors, a nearly 8-foot Panasonic flat screen TV in a first-floor wall to display the Italian line’s runway shows, and other amenities like parking, a spacious VIP area and dressing room."

In response to queries regarding opening in a touch economic climate, Senior Derector of Marketing for Max Mara USA Alisha Farmer told the pub: “I think everyone’s aware and holding their breath...But we’re a strong, well-placed brand with a long history, so we’re in it for the long haul.”

Also of note, the brand will be opening a Sportmax shop on Melrose Place in March.
· MaxMara Moves on Up in Beverly Hills [WWD, subscription req]
· Storecasting: Max Mara and Loro Piano, Side-By-Side on Rodeo [Racked]
· Construction on Rodeo: Possibly Loro Piana and Max Mara [Racked]