Now Open: Max Mara Beverly Hills

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Photo via WWD

After a year of construction, the 4,900-square-foot Max Mara boutique (as compared to its former 3,000-square-foot shop two blocks away) on Rodeo Drive opened November 28. WWD reports, along with shoes, handbags and jewelry, the shop carries the Max Mara and Sportmax lines: "Signature coats retail in the $2,000 range, with many dresses priced from $700 to $1,600 and shoes from $400 to $600."

The store has two levels, 50-foot ceilings and is appointed with "polished travertine floors, a nearly 8-foot Panasonic flat screen TV in a first-floor wall to display the Italian line’s runway shows, and other amenities like parking, a spacious VIP area and dressing room."

In response to queries regarding opening in a touch economic climate, Senior Derector of Marketing for Max Mara USA Alisha Farmer told the pub: “I think everyone’s aware and holding their breath...But we’re a strong, well-placed brand with a long history, so we’re in it for the long haul.”

Also of note, the brand will be opening a Sportmax shop on Melrose Place in March.
· MaxMara Moves on Up in Beverly Hills [WWD, subscription req]
· Storecasting: Max Mara and Loro Piano, Side-By-Side on Rodeo [Racked]
· Construction on Rodeo: Possibly Loro Piana and Max Mara [Racked]