Discontinued (Soon): Regeneration in Eagle Rock

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Eco lifestyle boutique Regeneration at 1649 Colorado Boulevard in Eagle Rock will be shuttering soon, news which came to customers via email: "Going out of business sale!!!!....Looks like we are going to be another casualty of the economy." The Eastsider LA tells owner Kelly Witmer's story, who's owned/co-owned a number of shops, including Pull My Daisy in Silver Lake and vintage store Revival in Lincoln Heights.

At its height, "Regeneration generated enough sales, about $6,000 a month, to allow Witmer to break even and provide her with what amounted to a minimum-wage salary." Sales plunged last August, the blog reports, and were down by half from the previous year in November. Witmer's been working as a real estate agent as well to make more income, and has to close the store at times to show houses: "I know [Regeneration] customers are put off by that...But I've got to make a living."

Green LA Girl reports that Regeneration's ecommerce site and Etsy store will continue. For the time being, much of the shop is marked down: "the store will stay open until about 5 pm on Christmas Eve (regular hours are noon - 6 pm, Tue - Sun). Regeneration will be closed on Christmas day, but will reopen again the next day — and an an extra 20% will be knocked off already marked-down prices."
· All they want for Christmas are shoppers [The Eastsider LA]
· Regeneration degenerates: Eagle Rock’s eco-boutique closing doors [Green LA Girl]