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Designer Collabs: Ashley Paige for Target

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Looks from Ashley Paige's fall '08 collection

WWD reports that LA swimwear designer Ashley Paige will be designing an 11-piece collection for Target, which will land in-store for summer. A spokesperson for Paige said it hasn't yet been decided whether the line will be called Ashley Paige for Target or Bikini Love, but it's colorful and "based off of Ashley’s classic pieces," including "at least two in her signature crochet style and one monokini." The other big news for the brand is that its got a new investor, Rass Corp. "to help build the brand’s national presence." Then, in the spirit of national presence, we think they should go with Ashley Paige for Target, no? No need to be under the radar when mass market is concerned.