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Kill City, a three-year old mid-range men's and women's streetwear brand, has opened its flagship shop on Melrose, snug between Tart and Creatures of Comfort. You may be familiar with the label from its wholesale business, as it sells to retailers such as Urban Outfitters, Macy's, and American Rag.
Designed by Fred Sutherland (who designed Fred 62), the industrial space has movable fittings, vice grips and racks, and is filled with trend-driven gear—tie-dye in muted hues, plaid button-downs with snap closures, technical-inspired outerwear and lots of denim. Here, jeans go for $80-$120, tees $30-$40, a casual blazer for $117.
There will be a grand opening party Saturday, December 13 from 6pm till whenever, and featuring Sean Reveron (Beta Band, Exodus 77, Rockers NYC), discounts, giveaways, and beer.
· Storecasting: Kill City Coming and Tart Gets a Makeover [Racked]