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LA-based BCBG might have laid off 125 employees recently, but that doesn't mean it's cutting back on it's regular three runway shows (BCBG, Max Azria, Herve Leger) during NY Fashion Week this February.
Heard on the Runway reports Max Azria "believes that runway shows remain an essential part of selling clothes and the brand to consumers" and "plans to stage his three shows in the same, large venues he’s used for years—two of them seat 1,000 attendees while the other seats 850."
He also told the blog he'll be using the same number of models, but one thing he does hope to change is the overall cost: "I don’t want to spend more than 75% of what I used to spend.” Though he didn't give a number, the blog notes "Runway shows at the Bryant Park tent typically cost between $100,000 to $500,000."
Azria has also slowed down on the number of stores he's opening, having said he would open 50 more to his 525 in 2009, he now says "he hasn’t signed any of those contracts and is hoping to use the recession and slow retail climate to negotiate better leasing terms."
· Max Azria: The (Three) Shows Must Go On [Heard on the Runway/WSJ]