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Brandweek reports on a hotel for dogs between MaxMara and Tiffany & Co. set up through January 5, a promotion by Paramount for its upcoming flick Hotel for Dogs: "holiday shoppers can leave their pampered pooches in good hands. The New Leash on Life Animal Rescue organization is managing the pop-up hotel. The first four hours of a dog's stay is free. Each additional hour is $10 with all proceeds going to NLOL."
· Westfield Mall Goes to the 'Dogs' [Brandweek]