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Besides the size—maybe even three times its original store down the street—the first thing we noticed at ReForm School this past Sunday was how busy it was. "We didn't realize how much more traffic there was here just down the block," co-owner Billie told Racked. "We haven't felt the economic crunch because we've gotten a boost in business with the new location."
The overall feel of the bigger shop at 3902 Sunset Boulevard in Silver Lake is familiar from the previous space, merchandised with school and library desks, displays and card catalogs and filled with its nicely edited collection of sustainable design items: crafty DIY books, artwork, fantastic cards and calendars, engaging kids toys, glassware, ceramics, cozy scarves and outerwear.
But the newfangled roominess allows for bigger items, such as a hammock made from seat belts in the window and a sitting area with colorful chairs and pillows. Not only is there space for more merch, but also workshops the store is launching in January called Home Ec, which will feature artist-led classes in sewing, embroidery, crochet, zine-making, paper-making, and much, much more.
· Reform School Set to Open Nov 4 [Racked]
· Reform School's Roomier Space Coming Soon [Racked]
· Neighborhood Watch: Silver Lake's Reform School
Closing Moving, Pull My Daily Selling Business, and Casbah Cafe Shrubless [Racked]