Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
South Coast Plaza continues its ritzy path with De Beers' ninth US boutique opening in the mall earlier this week. Marked by "open spaces, ebony walls, etched glass paneling, and a VIP room for private presentations for those extra-special customers," FWD reports the boutique is stocked with "new collections...including Talisman, Amulets, Ice on Fire, and Radiance; additional collections will also be available, such as bridal and signature collections and one-of-a-kind high-end jewelry." The De Beers Passport is also available, certifying its diamonds are "natural, conflict and child-labour free, enhancement and treatment free." [FWD]
:format(webp)/cdn.vox-cdn.com/uploads/chorus_image/image/45478954/racked_placeholder.4.0.jpg)
:format(webp):no_upscale()/cdn.vox-cdn.com/uploads/chorus_asset/file/3310748/2008_11_debeersscp.0.jpg)