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Born Rich via Racked NY tips us off to the latest in the Christian Audigier empire—custom cars. Based on his hand-sketched designs, Audigier's CA Motoring will manufacture two vehicle line: The Audigier series and Ed Hardy Custom Iron. Of the former, expect "gold CA logo along with your choice of custom blended hues," while the latter "follows an edgier theme of matte exterior paint and tattoo art, aimed at followers of Ed Hardy’s street and rock ‘n’ roll culture."
Both will feature "maple wood cabinetry, and accents, ice storage console, center console which houses six-disc Alpine DVD changer, Sony PlayStation 3, Apple iPod, and an Apple Mac mini 80GB computer in a powerized drawer, motorized cigar humidor in center console, 26” high definition flat panel TV in motorized partition and 29” flat panel TVs in door posts," all controlled by digital touch panel. Audigier is taking the first embellished SUV for himself, the VIF1.
· Talk About Brand Expansion [Racked NY]
· Christian Audigier Announces Fashion on Four Wheels [Born Rich]