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WWD reports a bit more on British designer Matthew Williamson's upcoming men's and women's collections for H&M. The "exclusive" women's collection, which will be available in 200 stores April 23, will include 20 pieces—"tops, skirts, dresses and select accessories." The second delivery will include "accessories and 30- to 40-piece men’s and women’s apparel lines, will be rolled out in mid-May to all of the mass retailer’s 1,700 stores."
Williamson described the collection to the fash trade as "a melting pot of ideas in a palette of peacock-feather tones 'drawing on color, print and decoration with lots of fresh ideas.'"
The H&M collection marks the first time Williamson has designed for men: “It’s really centered around my own wardrobe; it’s capsule pieces for a summer holiday...But I would love to do it for my own label in the long term.”
Expect prices to be similar to other H&M collab collections.
Williamson is also opening a 2,500-square-foot boutique in NYC early 2009, and has plans to open stores in Dubai and Kuwait next year as well.
· H&M Lures Williamson for Latest Collaboration [WWD, subscription req]
· Designer Collabs: Next Up, Matthew Williamson for H&M! [Racked]