clock menu more-arrow no yes mobile

Filed under:

Window Shopping: Rihanna Tattoos Gucci

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

With Rihanna as the face of the campaign, Gucci has launched its Tattoo Heart handbag and shoe collection, with 25% of sales going to UNICEF. The campaign has taken up all the Gucci windows at its Beverly Hills store, the pop singer elegantly acrobatic in the poster as a backdrop to bowed, hearted and birdy designs, embossed on each piece. It all seemed very saccharine and blah, until All the Rage pointed out the Ed Hardy resemblance: "Is it possible that Gucci designer Frida Giannini and Ed Hardy maestro Christian Audigier have more in common than a love for retro tattoo art -- which is now as annoyingly ubiquitous as oxygen? I don't like this one bit." [RackedWire]