Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Finished with its 15 Minutes at Fred Segal Flair, Alternative Apparel is set to launch two pop-up shops tomorrow—one in Hollywood at 1555 North Cahuenga Boulevard (shown above, Sun-Wed 11am-7pm; Thu-Sat 11am-10pm) and one at 1512 Montana Avenue in Santa Monica (Sun-Wed 11am-5pm; Thu-Sat 11am-6pm)—both dubbed Limited Addition.
Along with the original Alternative line, each shop will carry its eco-friendly Alternative Earth line, newly launched lifestyle collection, Orange Label, as well as special pieces from the label's design studio. The Hollywood pop-up will also stock a smattering of other labels for footwear, denim and accessories.
Limited Addition Hollywood will be around through January 15, while Limited Addition Santa Monica will run through March 15. Hm, could a permanent brick-and-mortar be in the cards soon? Alternative certainly seems to be getting a lot of practice these days. [RackedWire]