Pop-Ups: Alternative Apparel Launches Limited Addition Spaces in Hollywood and Santa Monica Saturday

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Finished with its 15 Minutes at Fred Segal Flair, Alternative Apparel is set to launch two pop-up shops tomorrow—one in Hollywood at 1555 North Cahuenga Boulevard (shown above, Sun-Wed 11am-7pm; Thu-Sat 11am-10pm) and one at 1512 Montana Avenue in Santa Monica (Sun-Wed 11am-5pm; Thu-Sat 11am-6pm)—both dubbed Limited Addition.

Along with the original Alternative line, each shop will carry its eco-friendly Alternative Earth line, newly launched lifestyle collection, Orange Label, as well as special pieces from the label's design studio. The Hollywood pop-up will also stock a smattering of other labels for footwear, denim and accessories.

Limited Addition Hollywood will be around through January 15, while Limited Addition Santa Monica will run through March 15. Hm, could a permanent brick-and-mortar be in the cards soon? Alternative certainly seems to be getting a lot of practice these days. [RackedWire]