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We anticipated the launch party for the 55DSL pop-up at South Coast Plaza would draw a big crowd, and it did. Three hundred some folks showed up for the party inside the upscale mall last week, where where Lykke Li, Bjorn (Peter, Bjorn + John) and Dan Sena DJ all DJed.
The art-filled space, featuring artwork by Greg “PNUT” Galinsky (and a set of Kiss-decorated refrigerators), is where shoppers will find 55DSL's fall/winter '08 collection, as well as limited edition pieces, through January 31.
· 55DSL Pop-Up Brings Lykke Li to the OC [Racked]