clock menu more-arrow no yes mobile

Filed under:

Live at H&M Sunset Boulevard! It's Comme-ing!

New, 2 comments

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

We're live at the Beverly Center H&M and at the Sunset Boulevard H&M, tracking the progress of the Comme des Garcons for H&M launch. Will there be mayhem? Enough merch? We'll see...Below, the scene at the Sunset Boulevard store. For Racked NY coverage, check here and here.

8:11am Line snaking around the building.

8:25am There were a few guys w/ blankets here by 6:30. Proper line
at 7. 50+ in line now.

8:27am About half guys. Diverse group as far as age, race. Mellow vibe.

9:15am This is crazy. Just see lots of black, and polka dots.

9:23am Long line for fitting room. Restocking quickly. Shoes just came out. Lots of people trying on the simple black trench. More soon.

9:25am Packed, but civilized. Good mood. Not too grabby.

9:27am Polka dots selling fast. Men's cardigan-emo style.

9:40am Calmed down quite a bit. Most people waiting to try on or in line to buy. The trench is really moving.

9:54am Average person in line for register has 4 or 5 items. Many with more. Many with duplicate items. Several with multiple polka dots.

10am Interesting. Sales staff not allowed to speak to press.

10:05am Overall % of merch that is CDG very small, but it's moving. Non-CDG shopping minimal.

10:19am Can't find [H&M PR] Pansy to get the official word, but looks likes like they're done re-stocking. Just bringing back out stuff that people took to fitting rooms. Now just a monster line to buy.

10:34am It's official. They're done restocking. Going home.