Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Not to get all bah-humbug, but we can't say we're that enthused about the potential "aggressive" $100 Mac discount come Black Friday. Apple Insider is reporting that to counter low cost notebooks priced at $299 from PC vendors such as Dell, Barclays Capital analyst Ben Reitzes wrote in a report to clients: "We have not seen any Apple Black Friday ads yet (as is customary), but expect the company to be more aggressive than usual in its one-day sale, perhaps with $100 off a few Mac models and discounts on several iPods." It's speculation at this point, but how about at least $299? Now, that would be a response. [Apple Insider]