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TheLookbook.com Launches

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Good news for those in the fashion industry, particularly the assistants, often given the task of keeping databases updated. Per FWD, LA-based publicity veterans Kristen Calavas and Rhonda Richford have just launched thelookbook.com, which "offers an extensive directory of publicists, stylists and celebrity representatives, allowing publicists and editors alike easy access to one another." For now, it's free, but there may be a "low monthly fee" in the future. [FWD]