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Diesel is turning 30—seriously, the brand has been around since 1978—and in celebration will be releasing "Dirty Thirty" denim, and selling two styles for only $50 each, one day only on October 10. All the Rage reports: "The styles they’re offering to mark this milestone are the 'Heeven' for men and the 'Matic' for women. But they’ve added a few special features to commemorate the date. A new wash that is faded to a greenish-white in the thigh and shin area, a patch on the back with an XXX (get it? 30), side embroidery with the dates 1978-2008 and buttons engraved with 'Diesel 1978.'" Locally, find the Dirty Thirty at Diesel stores in LA, Santa Monica, Pasadena and Costa Mesa. [All the Rage]