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Jeffrey Sebelia Does Premium Denim

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Having acquired Jeffrey Sebelia's labels—Cosa Nostra and new contemporary line Good Vig—Real American Brands, Inc. has announced that the designer will be creating a premium denim collection. From CEO Doug Newton: "This will be a cutting-edge, premium denim line...but not carry premium prices. Plus, it will made in America...the line will be positioned to compete with True Religion on styling, fit and comfort, but unlike more-expensive brands, will be priced within the reach of value-conscious, style-driven consumers both at home and abroad." [PR Newswire]