clock menu more-arrow no yes mobile

Filed under:

Now Open: Pinkyotto on West 3rd Street

Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.

And just when we start to fret over all the shops shuttering on West 3rd Street, yet another boutique opens. This time, it's mid-priced women's label/shop Pinkyotto, which hails from NYC with three shops (and what looks like one on the way in Boston). We quite liked the ample selection of easy dresses, ranging from around $110-$170—lightweight knits with interesting draping, pretty prints, and silhouettes which look to be flattering on different body types. Other standouts include a belted trench with ruffle hem and piped sailor shorts with pleating at the thigh. Cute cropped and fitted leather motorcycle jackets range from $298-$598 (by far the most expensive item in-store), while floaty tops run from $50 to $100. There's also now a nice little stretch of retail there with Built by Wendy, EM & Co and Pixie Market.
· Storecasting: First Signs of Pinkyotto on West 3rd [Racked]
· Storecasting: Pinkyotto on West 3rd Street [Racked]