Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Our Racked correspondent reports from the Diesel store at the Beverly Center on those $50 Dirty Thirty jeans the brand's selling to commemorate it's 30th anniversary: "There are about 75 people in line. The store doesn't look crowded at all but they are only letting in one person at a time to shop the jeans because they only have two registers. You can go in without waiting in line if you're shopping reg merch. Everyone seems to be walking out with multiple shopping bags. They're starting to disassemble the velvet ropes used to organize the line, so they're probably already starting to see the line die down a bit."
UPDATE: They are also running out of sizes already. The sales guy is pitching "for fifty dollars get a larger size taken in! Or it's a great gift". So shameless.
· $50 Dirty Diesel [Racked]