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Now Open: Nike's House of Hoops by Foot Locker at Beverly Center

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A shop-in-shop at the Beverly Center's Foot Locker, Nike debuted its first West Coast House of Hoops yesterday (the second outpost to the Harlem store). Per Freshness Mag: "The House of Hoops is a hub for all things basketball and a home for consumers who live and breathe the game of basketball. This basketball haven also gives hoops fanatics access to player exclusive footwear—the personalized performance sneakers of Kobe Bryant, LeBron James, Lamar Odom, Derek Fisher and Pau Gasol and other limited edition Nike Basketball, Air Jordan and Converse sneakers."

Today, from 5:30pm-8:30pm, there will be in-store events including appearances by Hurricane Season's Jackie Long, Taraji Henson and Khleo Thomas; Q&A with Scottie Pippen, Ron Harper and Tina Thompson; and a performance by Ice Cube.
· House of Hoops Los Angeles - Beverly Center Mall [Freshness Mag]