All stories about "Rogan"

Photo via Racked NYC

The verdict is that Rogan for Target "is the best Go International collection we've seen yet," per sister site Racked NYC. Even the press preview was crazy with people shopping, rather than hanging out, sipping champagne/cocktails: "the whole thing resembled a sample sale: it was hot and sweaty, women were stripping down to their undies (At Barneys! On Madison Avenue!) and everyone was grabbing frantically at the clothes."

And now it's available to the public in NYC (hitting Barneys in LA May 15 for the press preview and available to the public May 16-18) and the madness has begun. Just before opening at 9:58am in NYC, a line had formed despite the rain, and upon opening at 10:09am: "It's all going to be gone in a matter of hours, at best. Almost no smalls left anywhere. Size 13 is the smallest left in the dresses; tops, large. People are flocking, swarming. The beginners in the crowd are completely shell shocked. Get react from the crowd: 'There appears to be a high school field trip here.'" By 10:35 AM: "The stuff is going, going...But there are rumors that some reserve stock may in fact still be in the back. Biggest early sellers: the stripe-y tank, the silk dresses and the swimsuits." Get ready for May 16 LA Rogan for Target debut!
· Live Early Report: Rogan for Target at Barneys Debuts [Racked]
· Rogan for Target Insanity at Barneys Press Preview [Racked]
· Rogan for Target at Barneys, Ups Target's Designer Exclusivity [Racked]

Click the image above to view the full photogallery.

Just when things started to feel a bit ho-hum on the Target designer front, Barneys New York has stepped in to up the exclusivity ante with the eco-minded Rogan for Target collection (which will hit stores May 18) by debuting the line at Barneys in NYC and Beverly Hills prior to the Target launch. Per Fashion Wire Daily, "The collection, which marks the first time Barneys has carried Target merchandise, will arrive in New York and Los Angeles on May 8 and 15, respectively, and will be carried on the Co-op floor. The pieces will only be in stock for five days-after that, shoppers will have to wait for the mass debut." Also noting, "Gregory's relationship with Barneys is well-documented, the designer having helped establish the Loomstate for Barneys Green collection." Click through to see the full collection, which looks like one of the best Target designer collabs so far.
· Target at Barneys New York: A preview of Rogan Gregory's Go International designs planned [FWD]