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It's finally upon us. In less than two days, Marni for H&M will arrive in stores nationwide and, if history is any indicator, there will be hordes of eager shoppers on hand to snatch it all up. Not every store will be carrying the collection, so to help you plan your shopping excursion, we've laid out the locations to hit along with information about lining up.
1. Beverly Center: The store will be opening at 8am and the first 300 people in line will receive color-coded wristbands. Beverly Center security will allow people to begin lining up at midnight on the sidewalk outside by the Quiznos. Each color group will have 15 minutes to shop the collection. H&M is located on level 8, near the food court. The mall address is 8500 Beverly Blvd at La Cienega. Call 310-855-1009 for questions.
2. Americana at Brand: In Glendale, shoppers are not allowed to start lining up until 5am on Americana Way in front of Apple. At 6:30am the mall concierge will set up a coffee table for those waiting (nice!) and the store will be opening at 8am. (Side note: spend $150 at H&M on Thursday and you'll get a $10 Sephora gift card—just bring your receipt to the mall concierge). Wristbands will also be given out here. H&M is located between concierge services and Forever 21. The mall address is 891 Americana Way nr Brand Blvd in Glendale. Call 818-502-9835 for questions.
3. West Hollywood: H&M WeHo seems to have the most lax rules about lining up. The store, like the others, will open at 8am. Shoppers can queue up right outside the store whenever they like. Wristbands will also be handed out here, though the staffer we spoke with was unclear about how many would be distributed. H&M is located at 8580 Sunset Blvd between Sunset Plaza Dr and Londondery Pl. Call 310-855-9683 for questions.
4. South Coast Plaza: The H&M at South Coast Plaza will be opening at 8am; customers can line up as early as 9pm the night before outside of Bloomingdale's. According to the OC Register, those in line will not be allowed to use mall restrooms for some reason. Staffers will be distributing between 250 and 300 wristbands on a first-come, first-serve basis and shoppers will be let into the store 20 at a time. H&M is located on level two between Madewell and Mango (park in the South parking structure). The mall address is 3333 Bristol St near Sunflower Ave in Costa Mesa. Call 714-557-0362 for questions.
Good luck! Make sure to check this space for more updates and, of course, liveblogging from the scene.
· Marni at H&M [Official Site]
· Party Snaps from the Magical Marni at H&M Launch Party [Racked]
· Surprise! H&M Announces Spring Line with Marni [Racked]
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