Racked is no longer publishing. Thank you to everyone who read our work over the years. The archives will remain available here; for new stories, head over to Vox.com, where our staff is covering consumer culture for The Goods by Vox. You can also see what we’re up to by signing up here.
Back in February, we introduced you to Casper, a NY-based online mattress company that opened an LA showroom where shoppers can give its goods a test drive via power naps overlooking the Hollywood Hills. Besides this brilliant, Bonobos-inspired concept that raised the company a whopping $1.85 million in its first 28 days of business, Casper also nailed it with its convenient packaging, fascinating fans like Kylie Jenner with the fact that a huge mattress can fit in a managably-sized box:
Casper's unique brain juice is also demonstrated in its marketing campaigns, which range from cute:
to tongue-in-cheek (learn about the Furries phenomenon here):
to downright ballsy:
Whatever the case, Casper has people talking. Here's what the box looks like when it arrives to your door:
And here's what's inside:
And here's how the fun unfolds:
We can see this being crazy-convenient for the compact lives of New Yorkers, but do you think Angelenos are catching on? Let us know if you've given Casper a try.